ABOUT US
Casa editrice di arte contemporanea e cultura urbana, trend bureau e agenzia di comunicazione, DRAGO promuove e diffonde l’arte e la cultura attraverso l’editoria, la ricerca e progetti di comunicazione.
MANIFESTO.
Casa editrice di arte contemporanea e cultura pop, trend bureau e agenzia di comunicazione, Drago e’ un’organizzazione per la diffusione dell’arte e della cultura.
Drago trasforma le idee, le tendenze, gli eventi e i fenomeni in prodotti da usare, servizi da acquistare e strumenti di investimento per il futuro.
Voce del mind-set internazionale, drago e’ portatrice di questo nuovo movimento culturale che non e’ altro che un pensiero avanguardista.
Il movimento e’ stato nominato da drago “S.I.C.” o “Systema di Cultura Indipendente”.
Questo sistema rappresenta il remix delle culture pop (rep) e combina le essenze delle due rivoluzioni contemporanee: internet e la street art.
Drago si focalizza sul rapporto partner – cliente apportando innovativi modelli di lavoro in comunicazione, posizionamento del marchio e sviluppo. La nostra forza consiste nella profonda conoscenza del mondo dell’arte, della moda e delle tendenze.
Costruito per venire incontro agli obbiettivi del cliente, ogni progetto e’ parte di una visione strategica che identifica le qualita’ e comprende l’importanza del fatto di essere unici sul mercato.


Dal 2001 DRAGO, casa editrice nata a Roma, si occupa di arte, fotografia e cultura in senso lato. Un filo rosso: l’avanguardia ma non solo. Il gusto di scoprire, di capire l’anima della cultura urbana in particolare della street art e street photography. Le antenne sintonizzate su una sensibilità contemporanea. Abbiamo pubblicato più di cento titoli che scoprirete nella sezione Highlights. Nomi evocativi come Futura, Shepard Fairey, Ed Templeton, Estevan Oriol, JR e Letizia Battaglia ma non solo. Il nostro catalogo è una scoperta con una distribuzione capillare, nazionale ed internazionale.
Ci siamo dedicati a far nascere quel che non esisteva. Abbiamo accompagnato e sponsorizzato molti artisti del “mainstream delle minoranze” fino al loro riconoscimento nel campo dell’arte ufficiale. Un ambiente che l’editore italo-tedesco, Paulo von Vacano non esita a stigmatizzare con formule azzeccate. In questo caso i suoi artisti diventano parte di un “hardcore overground”. Il suo fiuto per i talenti più innovativi è stato riconosciuto dal pubblico, dai curatori e dalle istituzioni. In Italia e all’estero.
Non a caso, Drago è stato anche l’editore ufficiale dell’Accademia di Francia a Roma nota come Villa Medici. Per sei anni, dal 2010 al 2016, abbiamo pubblicato i cataloghi di tutte le mostre realizzate dal direttore Eric de Chassey.
Infine val la pena ricordare che la collezione privata di Street Art e Street Photography di DRAGO è stata più volte esposta in numerosi musei e gallerie. Un riconoscimento su quell’intuito per l’avanguardia che Paulo Von Vacano e Domitilla Sartogo, executive director, hanno dimostrato in quasi venti anni di attività editoriale e artistica. Della squadra di Drago fa parte anche Nicola Veccia Scavalli, art director e Alice Ghinolfi, managing editor tutti e due con il passaporto in regola!
HIGHLIGHTS
Rooted in the street culture heritage that has long defined Drago’s identity, Never Alone 1997–2004. Raving in Europe by Cheyenne Clementi and Valentina Morandi documents the European free party movement between the late 1990s and the early 2000s. Built around a selection of black-and-white photographs and accompanied by a text by Tobia D’Onofrio, the volume stands as a visual manifesto of a counterculture that reshaped visual languages, communities, and collective experiences across Europe. Following its publication, the project embarked on a touring programme of presentations that continues to engage audiences in cities across Italy, extending the life of the book beyond its printed form and reaffirming the relationship between image, experience, and collective memory.
Alongside these projects, Napal Kidz San Lorenzo – Kings of the Streets continues the editorial journey initiated with Jam On It, focusing on the Roman graffiti writing scene and its evolution from local roots to international recognition. Through photographs and first-hand testimonies, the volume retraces the history of the crew and of the San Lorenzo district as an urban laboratory of visual and cultural experimentation, reaffirming the street as a foundational space for shared aesthetics, identity, and creative expression.
During the 2026 Christmas season, Drago once again participated in the Pop-Up Store hosted at Soho House Rome, further strengthening its relationship with one of the city’s leading creative communities. The event provided another valuable opportunity to present the publishing house’s latest titles and special editions to an audience of readers, collectors, artists, and industry professionals. Building on the success of the previous year, Drago’s presence reinforced the growing visibility of its catalogue within Rome’s contemporary cultural landscape while creating new opportunities for dialogue around independent publishing, photography, and visual culture.
The year 2026 marked a further expansion of Drago’s editorial programme, reaffirming its commitment to documenting urban cultures through publishing, photography, and visual archives. From preserving the histories of Hip Hop, graffiti writing, and European rave culture to strengthening its engagement with the public through initiatives such as the Soho House Rome Pop-Up Store, Drago continued to connect historical memory with contemporary visual culture, giving voice to communities whose cultural legacy continues to shape today’s artistic landscape.
The collaboration with MACRO – Museum of Contemporary Art of Rome continued with the publication of the catalogue for the exhibition Porto Roma by Mohamed Keita, curated by the museum. The volume portrays the city of Rome through the eyes of the young photographer born in Côte d’Ivoire, who now lives and works between Rome and Bamako. His images, far removed from conventional representations, reveal an intimate and fragmented city composed of overlooked details, everyday encounters, and urban landscapes marked by a profound human presence. The 96-page, full-colour volume presents Rome as a place of transit and hospitality, a “harbour for the soul,” where the
artist’s personal experience becomes a lens through which Rome is seen.
With Sublime Cliché, the third edition of the Festival of Foreign Academies and Cultural Institutes in Rome, curated by Saverio Verini, Drago published the catalogue accompanying the exhibition project promoted by Roma Capitale and Azienda Speciale Palaexpo. Conceived as an extension of both the exhibition and the festival’s live programme, the volume brings together the artworks and events of Live Live Live! alongside critical essays by Edoardo Albinati and Michele Di Monte, offering a reading of Rome as a layered city shaped by international artistic communities and a continually evolving cultural imagination. The catalogue launch was accompanied by a public conversation with the curator, art historian Michele Di Monte, and the architecture studio Supervoid, followed by a guided tour of the exhibition, reinforcing the project’s commitment to dialogue and public engagement.
The year’s editorial programme also included the limited edition The Self Page by Alice Pasquini, a fine art print signed and numbered in an edition of one hundred copies, presented at Six Senses Rome. The project, which was also featured at the Turin International Book Fair, reflects the Roman artist’s ongoing exploration of the representation of femininity and the relationship between urban language and contemporary artistic practice, reaffirming Drago’s commitment to collectible editions and hybrid forms that bridge art and publishing.
During the 2025 Christmas season, Drago also took part in a Pop-Up Store hosted at Soho House Rome, providing an important opportunity to engage with a diverse audience of readers, collectors, and creative professionals. The selection of books and special editions presented by the publishing house was met with considerable public interest and strong sales, confirming the growing appreciation for a publishing programme that combines artistic research, contemporary culture, and exceptional editorial quality. The initiative further strengthened the visibility of Drago’s catalogue within one of Rome’s leading hubs for creativity and contemporary culture.
2025 marked a year of consolidation and expansion for Drago’s editorial practice, in which collaborations with museums and cultural institutions coexisted with the documentation of urban cultures and European countercultures, reaffirming an editorial programme that weaves together memory, image, and contemporary artistic production.
The launch of Expodemic marked the beginning of an editorial collaboration with Palazzo Esposizioni Rome. Curated by Lorenzo Benedetti with Francesca Campana, the catalogue of the Festival of Academies and Foreign Cultural Institutes in Rome traces and narrates the close relationship between the emergence and development of art exhibitions and the history of academies. Expodemic highlights the presence of numerous artists and scholars in foreign academies and cultural institutes, whose stories intertwine with the history of Rome. The 240-page full-colour volume features original contributions from artists such as Kamrooz Aram, Ane Rodriguez Armendariz, Severine Ballon, Jacopo Belloni, Alix Boillot, Susanne Brorson, Fatma Bucak, Pedro Luis Cembranos, Zachary Fabri, Arturo Franzino, Hamedine Kane, Kapwani Kiwanga, Bjørn Melhus, Marko Nikodijevic, Tura Oliviera, Estefania Puerta Grisales, Chloé Quenum, Marie Robert, and Sarina Scheidegger.
In collaboration with artist Danilo Bucchi, DRAGO published and presented the volume Oltretutto, a 160-page work curated by Achille Bonito Oliva. Bucchi captures a diverse humanity, inviting them to express themselves through the language of drawing. Participants include writers, directors, actors, designers, musicians, curators, and museum directors such as Ferzan Ozpetek, Danilo Eccher, Alessandro Michele, Riccardo Scamarcio, and Luca Lo Pinto, among others. Alongside a limited collector’s edition, the volume was presented at the MAXXI museum in Rome during the inaugural evening of MAXXI Summer and in December at a special event at The Rome Edition Hotel.
Continuing the partnership with the Palazzo Esposizioni Rome, Drago produced the catalogue for Pietro Ruffo‘s first solo museum exhibition titled L’Ultimo Meraviglioso Minuto, (the Last Wonderful Minute) curated by Sébastien Delot. Promoted by the Department of Culture of Roma Capitale and Azienda Speciale Palaexpo, this exhibition is the most extensive public institution dedication to the artist to date. Ruffo explores humanity’s impact on Earth, examining the legitimacy of the term Anthropocene and condensing the history of our planet and knowledge into his exhibited works. The catalogue includes texts by Marco Delogu, Ivana Della Portella, Sébastien Delot, Sofia Di Gravio, Rebecca Wragg Sykes, and Guido Rebecchini. The volume sold out, receiving widespread critical and public acclaim.
Staying true to its street roots, DRAGO published All You Can Eat, the first book by Pepemaniak, which candidly portrays the story of a generation. Federico Ceruso, known as Pepemaniak, has navigated the language of counterculture, intersecting with pivotal figures in the movement’s inception. Returning from Miami in 2010 with a clear vision, Pepe aimed to disrupt the stagnant dynamics of Italy’s art scene and transcend self-imposed censorship limits. He began mixing painting, tattooing, performance, and photography, skilfully utilising media to reach the masses and impose his taste and audacity in a market eager for change. The volume was presented during a promotional tour that included the Caffè delle Esposizioni in Rome, the Galleria Le Grand Jeux in Paris, and the Propaganda Tattoo Temple in Milan.
With Cemetery, the second chapter of Brad Mirman‘s saga following Street Life, the photographer offers a glimpse into a world unfamiliar to most: a reportage on Manila and the communities residing in its cemeteries. Behind the safety of the walls, inhabitants have created a city within a city. Despite living in a cemetery, this book celebrates life and testifies to the ingenuity of those who dwell there.
To reaffirm and renew collaborations with Joker Brand and Slumerican Records, DRAGO produced 51/50, a photographic reportage on the latest tour of Los Angeles singer Yelawolf. Michael Wayne Atha, better known as Yelawolf, is one of the most established rappers, songwriters, and record producers on the West Coast. Through Edward Crowe‘s photographs, 51/50 chronicles Yelawolf’s story and career, compiling unpublished images from the eponymous tour.
The year concluded with DRAGO’s three-day presence at the vibrant Festive Popup Store of Soho House in Rome.
DRAGO publishes “CALIFORNIA LOCOS: Renaissance & Rebellion,” a book of over 400 pages that brings to Europe for the first time the philosophy of the cultural collective composed of five Los Angeles artists, Chaz Bojórquez, Dave Tourjé, John Van Hamersveld, Norton Wisdom, and Gary Wong. The book embodies West Coast culture: surf, skate, street art, tattoos, photography, design, and music come together to celebrate Los Angeles in all its vibrant diversity and rawness. Being a LOCO means being in love with life, creative, rebellious, and open to the ethnic and cultural diversity of the world. LOCOS is a movement that embodies innovation, multiculturalism, and rebellion. With a major launch in the United States and 400 billboards in both New York and Los Angeles, the exhibition was launched at the Eastern Projects Gallery of Los Angeles in June. Europe embraces the cultural blend that the west coast of the United States offers, represented and displayed by Californian Locos. “The City of God (Rome) unites with the City of Angels (L.A.).”
In December DRAGO presents “Colla00139” a book and exhibition by the renowned Italian street artist Lucamaleonte, accompanied by captivating photographs from Marco Ubertini at Spazio Sette. Recognised both in Italy and abroad – to the extent that he was invited by Banksy in 2008 to the Cans Festival in London – Lucamaleonte’s consistent attention to detail and interest in ancient printing techniques define a unique style in his production of works, murals, and poster art, that are collected in this book, through which you can immerse yourself in the enchanting world of their iconic images depicting wonderful animals and symbols, offering a dreamlike journey through the city of Rome.
In May of this year, in collaboration with the mayor of the city of Nancy and the Museo di Belle Arti, the Galerie Poirel was home to the first large-scale institutional solo show by Alëxone. The exhibition featured several site-specific works and brought together some of the most significant pieces by one of France’s most important figures in Street Art. DRAGO is proud to announce the release of the catalogue titled “À Cœur Ouvert.” This journey through the fantastic and virtuosic universe of Alëxone Dizaz has received great acclaim from visitors and critics alike.
In response to the unexpected success of English photographer Janette Beckman‘s book ‘Rebels: From Punk to Dior,’ DRAGO is releasing a second paperback edition to coincide with the artist’s European tour in the autumn. Following exhibitions at Apertura Centre for Photography and Visual Arts in Malaga, Le Grand Jeu in Paris, and The Photographers Gallery in London, Beckman culminated her tour with a triumphant return to America, exhibiting at the International Center of Photography in New York.
In collaboration with the University of Bologna and the Rodrigo Pais Archive, DRAGO is releasing the first catalogue raisonné of Rodrigo Pais, titled ‘Rodrigo Pais, Sguardi sulla Moda, Fotografie dagli anni Cinquanta.’ The catalogue features texts by Chiara Pompa, Bianca Cappello (jewellery historian and critic), Glenda Furini, Simona Segre-Reinach, Vittoria Caterina Caratozzolo, Guido Gambetta (scientific director of the collection ‘Fondo Fotografico Rodrigo Pais’), and Francesco Citti, the president of the University Library of Bologna. It brings together some of the finest work by the fashion photographer, who documented the development of Italian society in the second half of the 20th Century, capturing unexpected moments from the recent past.
DRAGO is publishing ‘Armando, la furia del Quadraro,’ the first book by photographer Fabio Fasiello, who for years has followed and documented the life and struggles of Armando Casamonica, one of the most famous and controversial boxers on the Italian circuit. The book follows two exhibitions and offers one of the most comprehensive looks at the sport in Italy.
DRAGO is also releasing ‘The Red Skein,’ the most comprehensive monograph on the artist Swoon, one of the most influential street artists on the New York and international scene. Swoon has made a significant impact in the media and press and has presented her book in various galleries, including a remarkable solo show at the Turner Carroll Gallery in Santa Fe, a special launch at Jeffrey Deitch Gallery this Autumn, and a Summer show at Taglialatella Galleries, to name just a few of the influential figures in contemporary art who have played a part in making this one of the most important books of the year.
To mark the launch of the Spring/Summer 2021 collection by REDValentino, DRAGO produced a monographic volume titled “Stazione Termini Lookbook 2009-2021,” featuring the photographic direction of the collection by Pierpaolo Piccioli, collated by Niccolò Berretta. For over a decade, Niccolò Berretta has been capturing people at Rome’s largest train station. In the Spring/Summer 2021 collection, he extended his photographic campaign to the neighbourhood of the station, Esquilino. This venture garnered significant media exposure, including coverage by the Financial Times, Vice, and Harper’s Bazaar, and it received huge international acclaim. The book nearly sold out in less than four months, featuring a sleeve created exclusively for the luxury brand. The book became a part of the campaign worldwide and was presented at LMDS, Le Monde, and SHC of Shanghai, as well as at events like the Pop Up Black Tag in the concept stores of Rome and Milan.
“Neapolis” is the latest venture of the acclaimed international photographer Boogie: a photographic book capturing the essence of Naples. Boogie, known for immortalising the raw, harsher side of reality, from the outskirts of New York to the suburbs of Kingston, continues his tradition of delving into the heart of dark realities of crime, violence, poverty and social hardship. In “Neapolis,” featuring over 80 black-and-white images and a foreword by rapper Luchè, Boogie provides a collector’s book that belongs on the shelves of genre enthusiasts. The book was presented in Rome, where the author signed copies for numerous fans, and three limited edition issues have already gained a cult following among collectors.
“Street Life” is the debut book by Brad Mirman, offering a unique and symbolic exploration of Los Angeles. Mirman, a director turned screenwriter, infuses each photo with a story, providing a glimpse into different cultures and ways of life. With over 100 black-and-white photos, Mirman reveals a West Coast that has never been seen before—powerful, authentic, and timeless images that evokes and speaks volumes about feelings. He describes his camera as his passport to different cultures and worlds, enabling him to leave his comfort zone and capture the extraordinary.
From October 8th to 10th, DRAGO served as the creative director and communications agency for the 21st edition of the International Tattoo Expo in Rome. This event, which initially introduced the concept of a “tattoo convention” in Italy and Europe back in 2000, has since become a global reference point in the world of tattooing. The Expo features contributions from various artists who specialise in tattoo art, as well as other disciplines like painting, photography, and drawing. Each year, DRAGO adds its artistic touch, collaborating with international artists, releasing an updated catalogue with every edition, and engaging the public through book signings and dedicated events.
In November 2021, DRAGO presented the most comprehensive monograph by Janette Beckman, titled “Rebels: From Punk to Dior,” in New York. Beckman, a British-born photographer based in New York, is renowned for her work in music photography and beyond. Her portfolio spans art, photojournalism, music, fashion, and pop culture, as showcased in “Rebels”, a testimony of her unique ability to extract beauty from unusual elements of society. Beckman’s career began during the punk rock era in London, where she worked with publications like The Face and Melody Maker, capturing iconic bands such as The Clash and Boy George. Upon moving to New York in 1983, she transitioned to the emerging hip-hop scene, photographing pioneers like Salt-N-Pepa, Run DMC, Grand Master Flash, Slick Rick and LL Cool J. Beyond music, Beckman has also delved into movements like Black Lives Matter and collaborated with prestigious brands like Levi’s, Dior, and Gucci. “Rebels” received widespread acclaim, earning recognition as a Books of the Year 2021 selection by the Rough Trade Centre of New York. The Museum Fotografiska in New York dedicated a significant space to the book and the author, extending the exhibition dates due to its immense success. The book was also presented at the Dior shop in New York, where a limited-edition print was released for the occasion. Media outlets such as The Guardian, Forbes, Fox5, and VMagazine also featured the book prominently.
During the second term of the academic year in 2021, Paulo von Vacano, editor and CEO of DRAGO, alongside Professor Paolo Cenciarelli, delivered lectures on the topic of “Luxury and High Fashion Brand Communication” for the Fashion Studies degree program at Sapienza University in Rome. They presented case studies from their work at the publishing house.
On December 8, 2021, DRAGO inaugurated the exhibition of Giuseppe Loy titled “A Certain Italy: Photographs from 1959-1981” at the National Gallery of Ancient Art at Palazzo Barberini in Rome. Curated by Chiara Agradi and Angelo Loy, this retrospective marked the first since the artist’s disappearance four decades ago. The exhibition was developed from Giuseppe Loy’s photographic archive, alongside the media partnership of Rai Scuola, involving the digitisation and cataloguing of 1565 black-and-white films, 338 colour films, and 1800 stamps and documents. The exhibition aimed to provide an overview of Loy’s lifelong dedication to photography. It featured a selection of 135 original black-and-white prints, archive documents, poems, epigrams, family photographs, and a video highlighting Loy’s friendship with artists such as Alberto Burri, Afro, and Lucio Fontana. DRAGO also produced a trilingual catalogue for the occasion, featuring texts by Edoardo Albinati (writer), Chiara Agradi (art historian), Luca Massimo Barbero (director of the Institute of Art History of the Giorgio Cini Foundation), Bruno Corà president of the Palazzo Albizzini Foundation “Burri Collection)”, Emilio Garroni (philosopher), Margherita Guccione (director of MAXXI’s Museum of Modern and Contemporary Architecture), Angelo Loy (president of the Giuseppe Loy Photographic Archive), Rosetta Loy (writer), and Alice Rohrwacher (film director).
In 2020, the launch of “Crossroads: A Glimpse into the Life of Alice Pasquini” marked the first anthology of the globally renowned Street Artist Alicè. She has received widespread national and international recognition, awards, and was elected artist of the year by Rai Radio Tre.
DRAGO was commissioned by the Susan G. Komen Italia organization to present a mural project on breast cancer awareness. Artist Alice Pasquini was selected to create this mural, which was due to be unveiled during Race for the Cure, the annual event promoted by Komen.
In April, after the success of his two best-selling books, “LA Portraits” and “This Is Los Angeles,” Estevan Oriol reached the #5 position on the Netflix Top Ten list in the US. Collaborating with his friend Mister Cartoon, Oriol produced a definitive documentary that marked the culmination of DRAGO’s and the photographer’s extensive efforts in creating the most comprehensive overview of Chicano culture ever documented.
“LA Originals” is a film that chronicles the Chicano and street art movement, solidifying Mister Cartoon and Estevan Oriol’s status as hip-hop legends both on stage and behind the scenes. Photographer Estevan Oriol and artist Mister Cartoon transformed their Chicano roots into an intrepid art form that encompassed street culture, hip-hop, and beyond. They elevated Chicano culture to a global artistic phenomenon, and their reputation has established them as pioneers.
During the same Biennale, DRAGO created the catalogue for Zahrah Alghamadi’s solo exhibition, “After Illusion,” at the Saudi Arabia Pavilion. This exhibition, curated by Eiman Elgibreen and commissioned by the Misk Art Institute, showcased the work of this talented artist.
DRAGO also launched the book “Crash Kid: A Hip Hop Legacy” during a grand exhibition opening event which featured a Hip Hop battle in old-school style. This photo-laden book documents the birth of Street Culture in Italy, starting from the very first Hip Hop concerts in the 80s and the creation of the worldwide famous “Zulu Party.”
In the same year, DRAGO published the first anthology of Futura 2000, often considered the father of graffiti, titled “Full Frame.” The book traces Futura’s artistic journey from New York’s underground scene to his place in the official art world. His style has become unreservedly a foundational element of graffiti art.
Somewhere between traditional graffiti, graphics, and abstractions, Felipe Pantone’s work stands out, blending designer elements with highly evolved geometrical shapes to create an ultra-modern aesthetic integrated into urban landscapes. DRAGO published “Dynamic Phenomena,” the first and only book dedicated to the optical art of the new generation. It was an incredible success and immediately sold out.
2019 also saw DRAGO launch a series of events and exhibitions at the Contemporary Cluster in Rome, a trendy cultural space in the Italian capital known for promoting progressive forms of art.
At the 20th edition of the International Tattoo Expo in Rome, DRAGO organised a large exhibition and cultural arena, hosting a series of sublime events and exhibitions for attendees.
To honour the fashion and art icon Irene Brin, DRAGO published “Irene Brin, Gaspero del Corso” at the Obelisco Gallery. The book, authored by Vittoria Caterina Caratozzolo, Ilaria Schiaffini, and Claudio Zambianchi, serves as the first monograph on the Roman Obelisco gallery. This publication features contributions from the prestigious Sapienza University in Rome and the Modern and Contemporary Art Gallery in Rome. The Obelisco Gallery, operational from 1946 to 1981, played a pioneering role in promoting contemporary artistic research in Rome. The book was presented at the Museum Boncompagni Ludovisi in Rome during the Italian issue of Harper’s Bazaar (1962), featuring a collaboration between Frank Horvat and Irene Brin.
Estevan Oriol‘s definitive anthology, “This is Los Angeles,” was published and offers a comprehensive representation of the city and its diverse facets, showcasing the extraordinary career of the renowned West Coast photographer over a 20-year span.
DRAGO published the catalogue for the exhibition “Art From the Streets,” curated by French gallerist Magda Danysz. This exhibition marked a significant milestone as it was the first time that the most renowned street artists were showcased in Asia. The event took place at the ArtScience Museum in Singapore, bringing street art to a new and diverse audience in the region.
In the same year, DRAGO curated and produced the exhibition “The Street is Watching” for Letizia Battaglia’s Centro Internazionale della Fotografia di Palermo (the International Centre of Photography in Palermo). This exhibition was based on the book of the same name and was conceived by Paulo von Vacano, Domitilla Sartogo, and Nicola Veccia Scavalli, who led DRAGO’s trend bureau. They spent over five years searching for international photographers to create the first-ever street art anthology.
Following the success of the “The Street is Watching” exhibition, DRAGO became the official publisher for the Institute. They launched a new bookshop and published the catalogue for the exhibition “Io Sono Persona,” which centred around stories of immigration. Over twenty Italian renowned photographers, including Francesco Zizola, Mimmo Jodice, Caterina Pecchioli, Giulio Piscitelli, and Francesco Radino, participated in this project. The catalogue was curated by Giovanna Calvenzi and Kitti Bolognesi, with photographer Francesco Radino contributing the preface.
During the Les Journées Particulières event organized by the LVMH Group, DRAGO selected several artists to create live paintings for Fendi at their luxury headquarters in Palazzo della Civilità Italiana in Rome, also known as the Square Colosseum. The theme, #RomaAmor, was a recurring and beloved one by Fendi’s artistic director, Silvia Venturini. Over three days, artists took turns performing and creating large panels with the support of prominent figures in the sector, offering a behind-the-scenes glimpse of the luxury products manufacturer. Some of the participating artists included Alice Pasquini, JBRock, Brus, Greg, and Pax Paloscia.
DRAGO continued to collaborate with Fendi in 2018 and selected other notable street artists, such as Napal, Gemello, Warios, and Lady Nina, generating a performance on the Roof of the Square Colosseum. During this performance, each artist customised a world map with special fluorescent paint and used drones to create a spectacular video used in the F For… Fendi media campaign, which received millions of views online.
DRAGO curates and produces “Cross The Streets” at the MACRO Museo di Arte Contemporanea di Roma (the Contemporary Art Museum in Rome), one of the biggest exhibitions of Street Art ever organised privately for a public museum. The exhibition includes artists such as Shepard Fairey, Chaz Bojourquez, Mike Giant, Will Barras, Swoon, Cope 2, Roa, Nick Walker, Miss Van, Hyuro, Jeremy Fish, Sten & Lex, WK Interact, Invader, DAIM and many more. There were numerous site specific works of art on the museum’s walls: one section was dedicated to never-seen before photographs of Keith Haring’s works in Rome in 1986, another section was dedicated to Graffiti, Street Photography (Ed Templeton, Estevan Oriol among others) and one to Street Art Stories (chronicling the birth of the Street phenomenon in Italy). The Italian section showcased artists such as Lucamaleonte, Ozmo, Bros, JBRock and Daimond, and the one dedicated to Pop Surrealism showcased Ray Caesar, Mark Ryden, Marion Peck, Camille Rose Garcia up to the toys of Ron English. DRAGO published a catalogue for the exhibition with images of the show, also featuring a silk-screen print of Lucamaleonte’s work that was part of the show, which immediately sold out.
The second book, ‘Anthology,’ serves as the catalogue for the exhibition at ZAC, Cantieri Culturali alla Zisa in Palermo (Zisa Zone Contemporary Art Gallery in Palermo, Sicily). ‘Anthology’ features a preface written by curator Paolo Falcone and contributions from distinguished journalists such as Attilio Bolzoni, Melissa Harris, and Saverio Lodato. Additionally, it includes insights from curators Giovanna Calvenzi, Marta Gili, and Gisela Kayser, as well as photographers Christian Caujolle, Alexander Stille, Graciela Iturbide, Donna Ferrato, and Franco Zecchin. The catalogue also features contributions from notable figures such as the Magistrate of Palermo Nino Di Matteo, Mayor Leoluca Orlando, Senator Simona Mafai, writer Dacia Maraini, Antonio and Patrizia Marras, ICP director Fred Ritchin, and film director Wim Wenders.
DRAGO’s press office organised a presentation at The French Academy in Rome – Villa Medici, which gained international media attention, including coverage by The New York Times, CNN, The Wall Street Journal, The Daily Beast, and the BBC.
In 2017, The New York Times recognized Letizia Battaglia as one of the world’s 11 most influential women in its special edition of The New York Times Magazine.
DRAGO’s commitment to Pop Surrealism extended to honouring Kazuki Takamatsu, one of the forefathers of this 1970s Californian art movement, who continues to be revered globally. They published an exclusive monograph titled “Hello, Here I Am” which, for the first time ever, unveils the techniques employed by the acclaimed Japanese artist in creating his famous and unsettling dolls.
During the same year, DRAGO introduced “Rome Wasn’t Drawn in a Day,” a colouring book featuring a pop interpretation of Rome, created by the Roman artists DolceQ.
Additionally, DRAGO published the official catalogue of the first five editions of the Outdoor Urban Art Festival in Rome, a significant street art festival in Italy. The festival hosted incredible artists such as Borondo, Sam 3, Sten e Lex, Faith XLVII, and Agostino Iacurci. Throughout its existence, the festival found homes in various locations, with one of the most cherished being ‘La Dogana,’ which later transformed into a prominent cultural hub in Rome’s San Lorenzo neighbourhood.
2014 proved to be a busy year for DRAGO, as they produced several volumes for The French Academy in Rome – Villa Medici. These included a catalogue for the exhibition “La Peinture ou comment s’en débarrasser,” curated by Éric de Chassey; catalogues for the exhibitions “Teatro delle esposizioni #4 and #5”, curated by Ludovico Pratesi and “Roma città aperta” curated by Claudio Libero Pisano, respectively; and a catalogue for the first Italian retrospective dedicated to the painter Simon Hantai, curated by Éric de Chassey.
Meanwhile, in Europe, DRAGO channelled all its artistic efforts into the creation of “Les Bains,” a catalogue for the extraordinary Street Art exhibition curated by the famous French gallerist Magda Danysz. The exhibition was set in Paris’ most renowned nightclub, also named Les Bains (before its transformation into a boutique hotel). This exhibition showcased the works of over 50 artists, including ASH, Sowat, YZ, Sten e Lex, Invader, Ludo, Seth, and many more.
In the same year, DRAGO released the catalogue for the exhibition “Flying Carpets” at The French Academy in Rome – Villa Medici, curated by Philippe-Alain Michaud. This catalogue was published in three editions and intertwined rhythms and textures into the fabric of historical themes and artistic cinematography.
In 2012, DRAGO dedicated its efforts to the renowned French photographer JR, who is not only the youngest recipient of the TED Prize but also an acclaimed leader in the field of new Street Art. JR holds the distinction of being one of the few contemporary artists featured by the Louvre Museum in Paris. Under JR’s global project “The Wrinkles of the City,” DRAGO published two volumes: “The Wrinkles of the City Los Angeles” and “The Wrinkles of the City Shanghai.” These publications significantly contributed to his fame and provided insight into JR’s philosophy. His work delves into the intricate relationship between city landscapes and photography, recreating entire neighbourhoods through portraits of their inhabitants and narrating their stories.
In May of the same year, DRAGO collaborated again with The French Academy in Rome – Villa Medici and with the Musée des Beaux-Arts de Bordeaux, to produce “Poussin and Mosè,” a catalogue for an exhibition featuring over 40 artworks, including tapestries, drawings, engravings, and paintings by the renowned French painter Nicolas Poussin. These works were dedicated to the life of Moses and were on loan from prestigious French, Italian, and British museums.
“From Style Writing to Art – a Street Art Anthology” is an original anthology on Street Art often referred to as “The Street Art Bible.” It was published for the exhibitions in Paris and Shanghai, curated by the French gallerist Magda Danysz. This comprehensive book covers 40 years of graffiti history, from the pioneers of the 1960s to the developments of the 1980s and the emergence of new styles, techniques, and genres in the early 1990s. It also includes biographies of more than 50 artists, including Miss Van, JonOne, Shepard Fairey, Quik, Blade, Doze Green, Cope 2, Nick Walker, and Keith Haring.
In 2011, DRAGO also produced “Twinkles“, the very first book by Miss Van, the renowned French Street Artist, in collaboration with Magda Danysz. The book explores Miss Van’s artistic evolution, from her early Street Art work to her exploration of painting and symbolism, all while maintaining the erotic and ambiguous qualities that characterise her art.
In the same year, for The French Academy in Rome – Villa Medici, DRAGO released “La pesanteur et la grâce,” a catalogue for the exhibition “Abstractions et spiritualité.” This exhibition showcased the works of five international artists: Marthe Wéry, Callum Innes, Georges Tony Stoll, Emmanuel Van der Meulen, and Emanuele Becheri.
DRAGO also published “Muerte,” the first book on the ink genius Mike Giant, a world-renowned artist and tattoo artist known for his distinctive lettering and 21st-century Pin Ups adorned with writing and symbolic messages. The book became one of Amazon’s best sellers for several seasons, with the first edition selling out within a few months.
With the “Tour De Fuerza,” the promotional tour for the first book by the photographer Estevan Oriol, titled “LA Woman,” DRAGO travelled to various European capitals, organising events and traveling exhibits. The book sold out completely within a few months, highlighting its popularity.
During the same year, DRAGO published “Heroes,” the catalogue for the exhibition held at the Roman Gallery Stefania Miscetti, featuring the works of Adrian Tranquilli.
DRAGO also published “Young Sleek and Full of Hell,” a visionary volume by Aaron Rose, recounting the story of his Alleged Gallery in New York, which played a pivotal role in the underground movement at the end of the last century. The book featured interviews and artwork by notable figures such as Terry Richardson, Chloè Sevigny, Mark Gonzales, Carlo McCormick, Harmony Korine, Oliver Zaham, Ryan McGinley, Ari Marcopoulos, Rita Ackermann, Barry McGee, Phil Frost, and Bruce Labruce.
Additionally, DRAGO organized a special event in honour of Madame Bettancourt for the L’Oréal Group (Paris) and The French Academy in Rome – Villa Medici. This event celebrated the strong French-Italian relationship across political, cultural, and economic domains.
DRAGO directed the opening event of the 5th World Summit of Nobel Peace Laureates in Rome, organised for the then Mayor of Rome, Walter Veltroni. This event was a prominent gathering of Nobel Peace Laureates, and DRAGO played a key role in orchestrating its opening ceremony. Additionally, a special event titled “Man for Peace” was organised as part of these activities.
“La Transavangardia Italiana” was released this year, a book on Italian Neo-expressionism authored by Achille Bonito Oliva. The book featured artists such as Mimmo Paladino, Francesco Clemente, Sandro Chia, Enzo Cucchi, and Nicola De Maria. In conjunction with this publication, DRAGO organised an exhibition that travelled to various locations, including Buenos Aires, Santiago de Chile, and Mexico City.
In Milan, DRAGO organized a convention for the exhibition held at the Fnac Duomo megastore. The exhibition, titled “S-Style: Sistema della Strada,” explored the relationship and conflict between global consumerism, the latest fashion trends, and street style.
This year also saw DRAGO participating in “Now Underground,” an international exhibition curated by Cecilia Nesbit. DRAGO published the exhibition’s catalogue for this event, which featured forty artists invited to exhibit their works on a long aluminium wall along the rail lines of platform 21 inside Milan’s main train station. The exhibition explored the connection between contemporary art, street culture, fashion, politics, graphics, and design, offering viewers a journey through modern times.
“Propaganda 30% Acrilico. Writing & Skateboarding” is the title of a book published by DRAGO in conjunction with an exhibition at the Museo di Roma in Trastevere. The exhibition showcased a bespoke collection of espresso coffee cups designed by a selection of Italian street artists, including Joe, Nico, Pane, Scarful, and Stand.
These activities underscore DRAGO’s involvement in promoting and supporting diverse forms of artistic expression within the urban culture and contemporary art scenes during this period.
Ludovico Pratesi, writing for the Italian newspaper La Repubblica, described the exhibition as a representation of the relationship between the sacred and the profane. Pratesi noted that “Serrano has landed in Rome with a personal exhibition conceived as a representation of the relationship between the sacred and the profane.” He further commented that the exhibition served as a summary of the world’s illnesses through its strong and direct images.
La Stampa newspaper also covered the exhibition, highlighting that Serrano’s work did not deter theologians and that his approach could be seen as a form of useful transgression.
This exhibition demonstrated DRAGO’s commitment to hosting thought-provoking and culturally significant events that engage with complex and challenging themes.
In its inaugural year, DRAGO published the catalogue for the solo exhibition of the American artist Brice Marden at the Institute of Graphics Calcographia Nazionale in Rome. This exhibition and catalogue likely marked the beginning of DRAGO’s involvement in promoting and showcasing contemporary art and artists, setting the stage for its future endeavours in the art world.
THE TEAM
PAULO LUCAS VON VACANO
Paulo Lucas von Vacano, Pusher Culturale e Nomade Globale, di sangue Tedesco ma di spirito romano, ha viaggiato in tutto il mondo e studiato le differenti culture che lo contraddistinguono. Il suo amore per la Città Eterna lo ha spinto a vedere in Roma il faro della storia e a interpretare la città come uno dei più importanti brand al mondo. Per decenni Paulo si è occupato della scena artistica contemporanea, prima come giornalista di riviste internazionali e poi come presidente e azionista della casa editrice Castelvecchi, con la quale ha pubblicato più di 500 libri e diverse riviste (fra cui “Aspenia” dell’Aspen Institute e “Posse” di Toni Negri). Dirige la DRAGO, dove investe sul valore della nuova generazione di artisti per entrare in quello che lui chiama “hardcore overground”.
DOMITILLA SARTOGO
Domitilla Sartogo è executive director di Drago dal 2004. In precedenza ha lavorato come graphic designer nel Richard Avedon Studio, è stata talent scout e direttore della fotografia per Fabrica, Centro sulla Comunicazione del gruppo Benetton, professore alla Parson School of Design a New York e direttore della comunicazione per Borbonese, iconico marchio di moda italiana. È stata direttore esecutivo della Biennale di Firenze Moda & Cinema: sette mostre incentrate sul rapporto tra il cinema e la moda che ha visto riunirsi premiati scenografi e costumisti con noti stilisti di tutto il mondo.
NICOLA VECCIA SCAVALLI
Nicola Veccia Scavalli è nato a Parigi. Art director da circa vent’anni nell’ambito delle pubblicazioni d’arte contemporanea e fotografia. Ha curato la progettazione grafica di oltre 450 volumi tra monografie e libri di storia dell’arte per diverse case editrici italiane, francesi, tedesche e americane. Vive e lavora tra Londra e Roma, è Art Director di tutti i libri DRAGO mentre lavora ad un marchio indissolubilmente legato a DRAGO: Kittesencula Ltd.

