Publishing house of contemporary art and popular culture,
trend bureau and communications agency,
DRAGO is an organisation for the diffusion of art and culture.
Drago produces tangible products that capture the zeitgeist of the current world and those ideas, trends, and revolutions of the past. It is an international voice that promotes the new global movement toward avant-garde thinking that we have labeled “S.I.C,” or “Systema of Independent Culture.”
This systema represents a remix of pop culture that is realized through the synthesis of two radical elements of the 21st century: the internet and street art.
Drago creates a solid client-partner relationship, providing strategic branding for communication, positioning, and development. Our strength is our in-depth and unmatched knowledge of art, fashion, and trends.
Tailored to meet our client’s objectives, we strive to make each project part of a strategic vision that supports our passion for quality, and the importance of sustaining a unique place in the market.
Drago is the voice of the hardcore overground, the doorman of a new global movement which is avant garde thinking. Drago promotes the Systema of Independent Culture.
INTERNATIONAL PUBLISHING HOUSE
For more than a decade, DRAGO has shadowed the urban mindset. As a publishing house of contemporary art and culture, we have brought forward an array of underground artists from the bleeding edge to the “hardcore overground” of the public eye. Works include titles by internationally celebrated gallerists, artists and photographers such as Magda Danysz’s From Style Writing to Art, JR’s The Wrinkles of the City, Estevan Oriol’s LA Woman, Mirko Reissers’s collected works (DAIM: 1989-2014), Shephard Fairey’s #OBEY, Ed Templeton’s The Golden Age of Neglect and Letizia Battaglia’s critically acclaimed collections Anthology and Just For Passion. Previously the official publisher of The French Academy, Villa Medici in Rome, DRAGO handled all publications regarding the academy’s exhibitions and their artists-in-residence.
CURATOR AND PRODUCER OF EXHIBITIONS
As a curator and producer of exhibitions, DRAGO conceives all of its events as cultural, economic and political platforms. Such projects have included Andrès Serrano’s “Via Crucis” exhibition, featured at the deconsecrated church of S. Marta in Rome, and Ed Templeton’s “Angel of Decay” exhibition, curated by DRAGO, at the Acquario Romano / Palazzo delle Esposizioni. In addition, DRAGO’s “Kennedy. La famiglia, i valori, la storia” at the Roman monument Tempio di Adriano became the largest exhibition on the Kennedy family in Europe. Later, in 2017, DRAGO produced and curated the largest Street Art exhibition ever to be held in an Italian museum: “Cross The Streets” at the MACRO Museum of Contemporary Art in Rome.
From contemporary art to contemporary culture, DRAGO occupies the cultural vanguard. Comprised of ideas dealers, traffickers of information, style pushers, and chameleons from different worlds, all working together, we form the amniotic sack of globalisation. DRAGO creates bespoke, strategic cultural platforms for individuals and communities alike. Clients include Nike, The L’Orèal Group, Danesi, The City of Rome, 55DSL, Alcatel and Bulgari.
PAULO LUCAS VON VACANO
Paulo Lucas von Vacano: Cultural Pusher, Global Nomad, Dragonchild. German by blood and spiritually adopted by Rome, Paulo has lived his life between worlds and the different cultures that divide them. His love for the eternal city allows him to see in Rome one of the world’s most important beacons and brands. Paulo has followed the urban and contemporary art scenes for decades, first as a journalist for international magazines and newspapers, and later as the president and shareholder of the Castelvecchi Publishing Company, where he produced more than 500 books and several magazines (among which include “Aspenia” of The Aspen Institute and Toni Negri’s “Posse”). Now he leads DRAGO, bringing the kick-and-lick of a new generation of artists to foreground of the collective consciousness.
Domitilla Sartogo has been the executive director of Drago since 2004. She has previously worked as a graphic designer for the Richard Avedon Studio, a talent scout and director of photography for Fabrica, the Benetton Group Center on Communications, a professor at the Parson School of Design in New York and the director of communications for Borbonese, an iconic Italian fashion brand. She has also acted as the executive director of the Florence Biennale of Fashion & Cinema, a series of seven exhibitions focusing on the relationship between film and fashion that brought together award-winning set and costume designers with renowned fashion designers from around the world.
NICOLA VECCIA SCAVALLI
Nicola Veccia Scavalli was born in Paris in 1976. As an art director, for roughly twenty years in the field of Contemporary Art and Photography publications, he has curated the graphic designs for more than 250 volumes including monographs and art books for various Italian, French, German and American publishers. Nicola now lives between London and Rome, working in graphics and pre-press for the company Kittesencula Ltd (an imprint inseparably linked to DRAGO).
Kennedy. La famiglia, i valori, la storia.
The exhibition includes 700 photographs of the family as well as private possessions such as JFK’s black Hermès suitcase.
Muerte by Mike Giant
DRAGO releases a second edition to meet demand.
Estevan Oriol’s LA Woman
Few copies of the book are still available following the success of the tour.
The New York Times will later feature Battaglia as one of their “11 Powerful Women” in 2017.